Raspberry – Wakefield cultivar

Breeding a new apple cultivar takes a long time and involves many steps. The aim is to produce high-quality fruit that consumers will like and want...

Consumer and sensory science play an integral role in developing new fruit varieties such as the red-fleshed apple.

Commercialising a new apple variety can take 25–30 years from selecting the initial cultivar to market launch, and the process must be carefully managed.