Economic factors

Healthy, happy family and children drinking milk, white clothing

There are lots of economic factors that work for and against Aotearoa New Zealand’s dairy production.

Fonterra is the country’s largest dairy producer and a significant exporter. The company produces advertisements that target specific consumer groups in a variety of countries. Students can view the advertisements and identify some of the marketing characteristics Fonterra uses to make its products stand out in the global market.

The following resources are courtesy of Lincoln University: