Design a label for a taewa product – unit plan

Students develop knowledge of prototype taewa products and design a label that reflects the cultural value and specified market for the product.

Taewa in a kete

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A mixture of taewa cultivars in a kete.

Rights: © Tāhuri Whenua

Purpose

Understand the attributes and benefits of new taewa products and their potential impact on society. Understand the purpose and function of a label in marketing and communicating information about a product. Design an appropriate label for a taewa product.

Keywords

Prototype, consumer, labelling regulations, packaging, properties, extrusion, target market.

See the related unit plan, Develop a novel taewa-product.