Activity
Consumer research on future apples
In this activity, students conduct focus group research to generate consumer feedback on a proposed future apple variety. The activity forms part of the unit plan Developing future apple varieties.
Purpose
This activity will help students to understand how consumer research is conducted and how it can contribute to developing future product ideas.
Keywords
Focus group, attributes, qualitative, demographic.
Published: 8 June 2011,Updated: 8 June 2011
